Our Story

Since opening our doors in Melbourne in 1895, our passion for enduring quality and timeless design has led to the development of exclusive partnerships with leading European brands and more recently, By Rogerseller collections, designed in-house.

Time and ever-changing consumer needs have challenged the industry to advance, propelling design innovation across functionality, technology, sustainability and aesthetics – a challenge to which Rogerseller and our European partners have risen proudly.

Originally renowned as a premium retailer, manufacturer and importer of mantelpieces, grates, sanitaryware, tiles and door furniture, our family-owned business quickly became a household name in the realm of premium bathroom fixtures and fittings, with many products from bygone years still adorning many exclusive residences and some of the most prestigious commercial developments in the nation to this day.

With a rich history spanning more than 120 years, Rogerseller has built incredibly strong relationships with like-minded suppliers, many of whom we still partner with today. Exclusive partnerships with Catalano, Claybrook, Falper, Fantini and Valcucine have led us to become Australia’s leading destination for European bathware and kitchen cabinetry. Working closely with each brand, Rogerseller curates products for the discerning and increasingly design-led Australian market, presenting unique designs not found elsewhere. Together with our own By Rogerseller collections, every item distributed by Rogerseller represents the same passion for quality and an uncompromising approach to design and innovation.

At every turn, we aim to provide an unprecedented level of service to foster rewarding relationships with the Architecture and Design communities. In this time-poor era, we focus on offering solutions that are easy to use and effective, giving our clients what they value the most – the luxury of time.

Produced in collaboration with The Local Project.

Specifiers and Developers

Our dedicated team of Business Consultants are positioned to service the unique needs of the Specifier, Developer and Builder market. Our consultants are highly skilled in understanding the requirements of every type of project, large or small, and are passionate about delivering solutions that are unique, inspiring and designed to last.

Home Renovators

Whether you're looking to complete a full home fit-out or simply searching for some design inspiration, our experienced team of Showroom Consultants are here to help. Throughout each of our awe-inspiring showroom spaces across Australia, our teams are specially trained to provide home renovators just like you with design guidance, product advice and technical information based on your unique requirements. Bring in your plans, ideas and aspirations and experience a level of service like no other.

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