Welcome to the Rogerseller Blog! It’s our little corner of the web that showcases what we find inspiring in the land of design, architecture and beyond. It's also a great place to discover what's happening in our world - from product launches and event round-ups to industry trends and general chatter! We hope you enjoy and thanks for stopping by.

Designing a Thoughtful Home

How can we create our homes into sanctuaries of retreat from the hustle and bustle of modern living? How can we have both functionality and style? Well, one family have achieved it all!

“Millimeter perfect”. According to the lucky residents of this Moonee Ponds home, this was the guiding theme for their property’s refined reinvention.  Bringing the heritage fabric of their North-West Melbourne home into conversation with contemporary sleek design features, the quest for achieving thoughtfulness, intelligence and pin-point accuracy allowed them to respond to the myriad needs that a young family living in an inner-city suburb require of their living space.

Originally built during the 1880s, the home features beautifully high ceilings that maximize natural light.  In a recent renovation that saw the owners convert two separate bedrooms into a single master suite, it was important for them to hero the original features of their Victorian home and achieve a sense of continuity between their living and bedroom quarters.

Taking more than eighteen months to be realized, the renovation of these spaces started, believe it or not, with a single colour. “We worked with an interior designer throughout and the whole process was very collaborative. [Our designer] showed us a single colour for the walls and it was perfect – after that, everything flowed on from there from the choice of carpets and even furniture. It was all very organic”.

Their choice of a refined mid-tone grey colour palette reflects the family’s desire to achieve a “clean and uncluttered” aesthetic that is echoed throughout their home: in the linear features of joinery; the airy, high-ceilinged spaces; or the refurbished architraving, skirting and cornice-work.

And yet, for a young family, it was naturally important that aesthetics remain in balance with functionality. So, custom storage solutions, sleek and simple lighting designs as well as essential furnishings, all lend a heightened degree of utility but also respond to the home’s overall desire for stylish simplicity.
“After visiting many showrooms and suppliers in Melbourne, we finally went to see Rogerseller, and were really impressed by the design of both their products and showroom too”.

Initially on the hunt for bathroom hardware for the master suite, the family decided to engage Rogerseller’s inhouse design team to create a Lema design solution, featuring Lema Armadio al Centimetro wardrobes, Lema Sign side tables, a Lema Edel bed and the Lema T030 storage system.


Making the most of the home’s high ceilings, the custom floor to ceiling wardrobes maximize the use of space while the T030 wall system and Lema furniture complement the soothing colour palette while providing practical, comfortable solutions that remain stylish and expertly curated.


“The day before install 108 boxes arrived. It was flat-pack Armageddon!” the homeowners exclaim. “If assembling flat pack items were an Olympic sport, our installer would be the undisputed Gold medalist! The team made short work of the assembly and in no time at all our wardrobes and furniture was in place. Their attention to detail was remarkable. The result was jaw dropping.”

Rogerseller’s design ethos is based around principles of collaboration with the end-user and their preferred designer or architect, and extends from brief all the way through to delivery. Such a democratic approach to the design process allows a highly personalised nature to heavily inform the design of what is, quite essentially, the most important structure which we allow to shape our lives: our home.

Photography by Ross Tonkin


Leave a Reply

Thank you for subscribing.
  • We only send information that is relevant to the state you live in.

  • We sometimes have information that is important to people in the industry.