Our Story

For over 120 years, Rogerseller has been a name synonymous with design.

Established in Melbourne in 1895, Rogerseller (or Rogers, Seller and Myhill as we were known) quickly became renowned as premium retailers, manufacturers and importers of mantelpieces, grates, sanitaryware, tiles and door furniture. Spanning three generations, two world wars and numerous boom and busts of the local building industry, our family-owned business has led the way in providing Australia with the most beautifully designed fittings for the living environment. To this day, our products from bygone years still adorn many exclusive residences alongside some of the most prestigious commercial developments in the nation.

Today, our focus is on supplying the finest bathware, kitchen cabinetry and living solutions in the market. We design and manufacture our own premium collections alongside a core line-up of exclusively imported brands including Catalano, Fantini, Falper, Valcucine and Lema. These select partners are closely aligned to everything we're passionate about - design, style, enduring quality and creativity - as well as being continual innovators who never compromise the integrity of their products.

So while the breadth of our product range has evolved throughout the times, our core essence has remained the same – a passion and commitment to offering timelessly designed, premium quality fixtures and fittings with an unprecedented level of service. Which makes us, still to this day, the destination for unique, memorable and design-inspired bathrooms, kitchens and living solutions.

In this video, MD James Edmonds discusses how the progression into living and kitchen categories, as well as our longstanding exclusive supplier synergies present unique opportunities otherwise unavailable to the market.

Specifiers and Developers

Our dedicated team of Business Consultants are positioned to service the unique needs of the Specifier, Developer and Builder market. Our consultants are highly skilled in understanding the requirements of every type of project, large or small, and are passionate about delivering solutions that are unique, inspiring and designed to last.

Home Renovators

Whether you're looking to complete a full home fit-out or simply searching for some design inspiration, our experienced team of Showroom Consultants are here to help. Throughout each of our awe-inspiring showroom spaces across Australia, our teams are specially trained to provide home renovators just like you with design guidance, product advice and technical information based on your unique requirements. Bring in your plans, ideas and aspirations and experience a level of service like no other.